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Shoe care for all shoes
Take care of your shoes
Shoe care is the foundation for keeping your shoes in good condition and extending their lifespan. With the right products and routines, you can protect your favourite shoes from dirt, moisture and wear – regardless of material or model. With us, you’ll find everything you need for effective and durable shoe care.
Shoe care for all types of shoes
Shoes are used daily and exposed to wear, moisture, dirt and changes in temperature. With the right shoe care, you can preserve both appearance and function – whether it’s white sneakers, sturdy hiking boots or elegant leather dress shoes. Regular shoe care helps your shoes last longer. When you take care of them, the material retains its strength, looks fresh for longer and you also make a more thoughtful choice for both your wallet and the environment.
Getting started is easy: choose a few basic products and set aside a few minutes every month. With us, you’ll find everything you need – from cleaning and brushes to shoe cream and waterproofing spray – as well as clear instructions that make shoe care a natural part of everyday life.
Simple steps to perfect shoe care
- Clean
Brush away surface dirt and dust, then clean the shoe with a suitable cleaner. A clean surface allows both care and protective products to adhere better. - Care
Add moisture, nourishment and pigment with cream, wax or polish adapted to the material. A caring step helps prevent cracks, counteract fading and helps the material maintain its fine finish for longer. - Protect
Spray waterproofing evenly over the surface. Reapply regularly for best effect.
Tips for that little extra! Refresh
Don’t forget the inside. Keep sweaty odour away with a fresh-smelling shoe deodorant.
Material-adapted routines
Frequently asked questions
How often should I care for my shoes?
Routine is key. If you care for your shoes regularly, they will last longer. For everyday shoes, once per season is often enough, but if you use the same pair every day, it may be a good idea to give them a little extra love.
Can I wash sneakers in the washing machine?
No, machine washing can dissolve the glue that holds the shoes together, reduce the cushioning in the sole and cause unnecessary wear from the drum. We always recommend hand washing. Choose a foam cleaner and a soft brush instead.
Which shoe care works on white soles?
To clean white soles without affecting the material, we recommend effective, gentle cleaning – preferably with a product specially developed for light surfaces. Our Shoe White products are developed to refresh worn areas and give new life to white shoes.
The Shoe Care Guide – your personal coach
Want step-by-step videos and product tips adapted to your specific shoes? In our Shoe Care Guide, we gather instructional videos, material charts and tailored recommendations. The guide is continuously updated, but you can also subscribe to our newsletter where you receive seasonally adapted tips and offers.
Shoe care all year round
The seasons place different demands on your shoes, which makes adapted shoe care especially important. During spring, it’s a good idea to clean shoes from salt residue and gravel collected during winter. Leather shoes can become dry and often benefit from extra care before the surface is protected again.
During summer, simpler shoe care is often enough, such as wiping and regular refreshing, especially if the shoes are exposed to rain. Autumn means more moisture and dirt, making cleaning and protective products a natural part of the shoe care routine. During winter, it’s important to prioritise waterproofing and ongoing cleaning to protect shoes from moisture and wear.
